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You know the feeling just before impact, before you realize, before it hits you. 

That is feeling we've all had. It is in this moment we have the courage to not back out, to just go for it. It has something magical and addictive. 

The next time when you feel it, tell yourself a new story. You have an authentic 'momentbefore' in your hands. To share it, use #momentbefore on Instagram. You may be surprised..