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The Brand Story

Our story started on a business trip to New York.

What started off as a joke slowly morphed into an amusing idea and finally into what you see here. 

We have been asked many times, where the brand name comes from. So, it is time to tell you, without saving any of the dirty details. Well, some. 

For some of you this might be heavy stuff and some can even find the content inappropriate, if so; sorry. But this is how it happened. We´re just telling the truth.